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navigating change
Overcoming the status quo
Navigating change is challenging but in a fast-paced ever-changing world, it has become an important skill to master.
Change is essence seems simple. You are about to leave the current equilibrium and want to move towards the future (better) equilibrium.
Along the way; while working your way through the turmoil, you'll get confronted with things that want to keep you in place and things that want to pull your forward. The things that want to keep you where you are, are very strong and unhelpfull attractors.
Status quo bias is such a strong attractor, pulling you back towards the current equilibrium
*attractors can be anything in your system: behaviours, strategies, beliefs, processes, ...
The status quo bias
Take back the power: set clear goals and get into action
Take back the power:
carve out time to get your goal crisp,
carve out time for thinking how,
carve out time for doing.
Goalsetting
Goalsetting is theory is simple if you know what truly matter to you.
(If you don't know, find your why first.)
Translate your purpose into a general inspiring goal, a broader objective.
Set one ambitious specific goal: the goal must be measurable and motivating
Break the ambitious goal down into smaller easier to achieve sub-goals.
Examples goalsetting
Apple
Purpose (their WHY): “We exist to challenge the status quo and think differently.”
Inspiring General Goal (Objective):
Make technology simple, elegant, and accessible for everyone.Ambitious Specific Goal:
Launch a revolutionary personal device that redefines how people interact with technology (e.g., the iPhone).Smaller Sub-Goals / Actions:
Design an intuitive user interface with touch-screen controls.
Build a sleek device that combines phone, music, and internet into one.
Create an App Store ecosystem that empowers developers and users.
Nike
Purpose (their WHY): “We believe everyone is an athlete.”
Inspiring General Goal (Objective):
Inspire and empower every person on the planet to move, train, and achieve their best.Ambitious Specific Goal:
Create performance footwear and campaigns that motivate athletes at every level, not just professionals.Smaller Sub-Goals / Actions:
Develop lightweight running shoes accessible to everyday runners.
Launch “Just Do It” campaigns that speak to both elite and casual athletes.
Create Nike Run Clubs and training apps to help people reach their fitness goals.
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